Burt Palmer's Contact Details

Burt Palmer's Company Details

Mercury Marketing Capital

Darien, CT, United States • 1 - 10 Employees
Marketing and Advertising

The mission of Mercury Marketing Capital (MMC) is to ensure that companies and brands thrive in a world being transformed by technology, integration and the driving need for productivity. We have worked across the industry in the retail, media, brand management and digital sectors, and have unique perspectives on how these worlds are converging and thus creating significant growth opportunities. We believe that superior and sustainable commercial opportunity is created through both physical and social networks, as well as old and new world marketing integration. The MMC founders have a strong track record of success in a networked and evolving marketing world. MMC focuses development in three areas:Innovate- Create marketing services networks and next generation integrated marketing platforms - Integrate new technologies with retail challenges and solutionsNavigate- Guide marketing services, media, and CPG companies in their strategic and customer development- Coach technology companies as they develop in the CPG and retail marketing ecosystemsAccelerate- Source and structure growth capital - Develop and implement growth strategies for brands and marketing services companiesMMC Founder Credentials1. Pioneers in the In-Store Marketing and Shopper Marketing categories. Conceived and successfully developed five national marketing networks. 2. Deep expertise in the CPG sector within the marketing, sales, advertising, promotion and retail sectors. Built successful, long-standing commercial relationships with over 100 marketing companies and 25 top retailers.3. Developed, operated and successfully monetized three marketing services corporations with Fortune 500 acquirers and leading private equity firms.4. Deep track record with M&A and partnership program development with marketing services and digital.