Through the "Elves for Alzheimer's" events, Who's Gonna Take are of Me (whosgonnatakecareofme.com) works year-round to organize gift-giving efforts in the Greater Los Angeles area that benefit Alzheimer's and Dementia patients, as well as their caregivers. Who's Gonna Take Care of Me (WGTCOM) was established to raise awareness of the needs of lower-income Alzheimer's and Dementia patients placed in care facilities that are often lacking in resources and family support.