Carineh Martin

Founder at RAD (Redcarpet ADvocacy) - Los Angeles, California, United States

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Los Angeles,California,United States
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RAD (Redcarpet ADvocacy)
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RAD (Redcarpet ADvocacy)

Los Angeles, California, United States • 1 Employees
Marketing & Advertising

RAD (Redcarpet ADvocacy) is a female-founded Values Marketing Agency that creates authentic storytelling solutions to communicate a Brand's Values, Beliefs and Contributions to Society.We do that by designing high-profile, culturally relevant Advocacy Campaigns and Marketing Programs that leverage influential platforms to drive social progress, while simultaneously illuminating your company's principles and purpose. Our campaigns are creative, organic, and highly customized to demonstrate Authentic Brand Behavior that attracts communities through cause, engages modern global consumers, and establishes trust that drives sales. We Amplify our campaigns through our extensive network of high-profile relationships to achieve #earned press and #unpaid social media reach that seemlessly maximize business and social impact. Since launching in 2019, RAD has created and produced 30 campaigns with talent including Cate Blanchett, Oprah Winfrey, Margot Robbie, Gwyneth Paltrow, Kerry Washington, Tracee Ellis Ross, Camila Cabello, Kate Hudson, Mahershala Ali, Olivia Wilde, Elizabeth Banks, Demi Moore, Laverne Cox, Issa Rae, Mandy Moore, Patricia Arquette, Margaret Qualley and Gia Coppola and with companies including Chanel, Gucci, Louis Vuitton, Sony Pictures, La Prairie, Prada, Piaget, Focus Features, Levi's, Matchesfashion, Versace, Moschino, Annapurna, ThredUp, Participant Media and many others.In the early days of COVID-19, we produced a multi-talent, multi-charity fundraising + advocacy event, #RADArt4Aid, with Mark Seliger, Vanity Fair, and Christie's. Our 29 talent partners included Brad Pitt, Leonardo DiCaprio, Jennifer Aniston, Oprah Winfrey, Reese Witherspoon, Jennifer Lopez, President Barack Obama, Nicole Kidman, Billie Eilish, Kendrick Lamar, and U2. #RADArt4Aid raised $250,000 for charity, generated over 1 Billion earned media impressions and reached 270 Million on social.Recent campaigns: RAD at Venice Film Festival, RAD at Emmys and #RADforWomen.

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