Director Nacional de Marketing at Grupo Joseph Roberts - Monterrey, Nuevo Leon, Mexico
Grupo Joseph Roberts is the producer of FOUR LOKO in Mexico ,Our company invests in prestige brands worldwide who are interested in expanding the market into Mexico.WHAT DO WE DO?Import, sell and promote successful brands of the international market.HOW WE DO IT?ImportingBrands from any port of the mexican border. Our areas of logistics and import are located in Laredo, Tx.CommercializingNationally we have established business relations with national convenience store, example of this is the steady growth we have the national width OXXO store.Regionally, we have a sales structure able to cover 85% of the national market.Making and building brandsOur premise is 'the right brand in the right channel' We push the brand in the right market through marketing strategies such as:ActivationsPromotionsSocial MediaBrand Communication