When La Bijouterie's Founder Set was asked why he felt so passionate about opening his own jewelry store, when so many others took the online route, the answer came right away. It was due to the relationships he knew he could forge, and the couples he could help educate about the complicated world of diamonds.Set learned early in life that helping others create a special moment in theirs, is an irreplaceable feeling. You instantaneously become a part of a cherished memory, and that is something quite rare.Set believes that an engagement ring is more than just a piece of jewelry, it's a handcrafted family heirloom, it's a symbol of love, and oftentimes, the start of a family. A true treasure to be passed down generations from now.Set has always believed that his success can be attributed to the trust he's built with his clients. It's easy to be taken advantage of in an industry that the general population knows little about. When making one of the biggest purchases of your life, it's imperative to have someone that can break down cost, design and most importantly, make you feel comfortable. A true expert in the field.Having a physical store location in an amazing city like San Francisco was always a must for Set. He felt it was important that potential clients could have an in-person conversation about what they were looking for, while physically holding a ring, and for past clients to have a space to visit for an espresso, or talk about their next jewelry purchase. Being local means no guesses, no feelings of being left in the dark, and mostly, not being taken advantage of.From our family to yours, welcome!Loyalty first starts with us and our customers rave about us -- check us out on Yelp!