Carolina Martinez's Colleagues at AB Labs
Carolina Martinez's Contact Details
Guadalajara,Jalisco,Mexico
AB Labs
Carolina Martinez's Company Details
TOPICSResearch should be important to you. If it isn't, we're not doing it right. And sadly we're not. Most research articles receive fewer than 10 citations, even from their own community of scholarly peers. So rather than assume that we know what you want to see researched, we ask.COSTResearch should also be accurate and reliable. That's why we primarily use randomized controlled trials (i.e., experiments) to study the topics that are important to you. We've also adopted several research best practices:* Provide you with all of the research materials* Provide you with all of the data* Report the results of all studies to you* Use large samples to help detect smaller effect sizes* Attempt to replicate some of our own studiesCOSTSResearch should also be freely accessible to the public. Unfortunately it's neither free nor easily accessible. Universities not only pay for research, they also pay publishers to publish the results and then pay them again to read those results by having to purchase access to their publication databases, often with public tax dollars and alumni donations. These paywalls block out the general public too, denying readers access unless they pay $10-$49 per article.We address this issue by making all of our research available. To everyone. For free.Nearly as unsettling is how much the research itself costs. Costs for professor salaries, data licenses, analysis software, and overhead are unfortunately high. These costs multiply when a paper languishes in the publication process for years. A professor salaried at $100,000 per year who spends just 3 months on a research paper would cost $25,000 alone. And that one paper might be read by fewer than 10 people.We address this issue by being economical with our research. By using modern-day tools like online experiments we can provide you with rigorous research for a fraction of the cost. No corporate sponsors. No journals. No fees. Just Science.