Caroline Cloke's Contact Details

Caroline Cloke's Company Details

Fuse Marketing

Halifax, Nova Scotia, Canada • 2 Employees
Information Technology & Services

To offer the North American SME market a single point of contact and total solution provider of ‘ Best in Class' strategy development and delivery of web 2.0 services, technical & managed IT services, cloud based offerings and custom creative solutions.This virtual consultancy model leverages the growing trend and appetite of the SME market to outsource these core services to industry experts. ( 70% of the Fortune 500 has outsourced email systems to Google Apps – Forrester Research ) This market is keen to maximize new media services, cut operational costs and remain competitive by utilizing the latest web trends & IT services. This strategy allows them to concentrate on their core business and contract out these technical servicesThe unique value proposition provided by the virtual agency model is to offer ‘best in class' services that can be delivered remotely at very competitive pricing by avoiding much standard business start up & operating costs. The remote service delivery model is a huge growing industry in today's marketplace (X wave, CGI, IMP) They provide critical core IT services for organizations across the globe but concentrate on the top 20% of the market an d do not include web 2.0 or creative services. This leaves the SME space vastly under serviced and full of opportunity. My unique value proposition is to combine three growing business segments into one online boutique.1. Web 2.0 Services – Search Engine optimization / Social Media / Google & other cloud offerings2. Creative – Brand identity / Traditional / Web design / flash interactive video3. IT Managed services / Remote Monitoring / Desktop Support /Disaster Recovery / This hybrid approach allows for multiple points of entry into an account and as the consultant or virtual agency of record for any or all services there will be massive opportunity to continue to layer new web, IT or creative services to existing relationships or to new clients.