Cassandra Pennington's Contact Details

Cassandra Pennington's Company Details

Noun Ventures

Boise, ID, US • 10 - 19 Employees
Consumer Products

Noun is a distinctly evolved version of what an incubator or accelerator should be. We're a company that builds disruptive companies. We then help operate, scale and fund these companies to exit.Our Mission is to create, operate and grow purpose-built, brands & companies that positively disrupt their respective categories—brands and products that people want to talk about and fall in love with. We're a hybrid mix—part innovation engine, part investment firm and part retail accelerator—that fills a unique sweet spot between the worlds of Venture Capital, Entrepreneurship & Branding/Marketing. We join forces with A-list founders of nascent consumer brands who want to take their companies to the next level. In lock-step, we work together to build socially beneficial challenger brands that achieve outstanding business success. Our partnership framework radically mitigates risk, while creating a 1 + 1 + 1 = 12 multiplier effect that generates huge valuation swings. This structure allows us to disrupt conventions, not just through branding and design, but in everything we do—product development, sourcing, manufacturing & going to market. A true, holistic 360˚ approach to building effective, lasting companies that matter.We're not brainstormers or storytellers or consultants. We are a group of people doing what we love – working together to make things for other people. Meaningful things. We take something intangible that's brimming with potential – an entrepreneur's vision, a company's rich history, a craftsman's basement dream or an icon's legacy, and we pour ourselves into making it distinctively real. Incubators and accelerators play a numbers game, providing limited counsel while pushing entrepreneurs out of the nest at precisely the moment they often need the most help. We take a different approach; our group engages with entrepreneurs in a deeper, more meaningful way as equity partners for the long run.Visit us and learn more – www.nounventures.co