Catherine Maloney-Hofer's Contact Details

Catherine Maloney-Hofer's Company Details

MW360 Media Inc

Halifax, Nova Scoti, CA • 10 - 19 Employees
Advertising/Marketing/PR

Since 2001, MW360 Media has been developing break-through media campaigns regionally, nationally and internationally. Collectively, the media team at MWM 50+ years of experience with some of the industry's top leaders in media research, planning, buying, sales and marketing.Insightful consumer research and an unparalleled understanding of multiple media channels come together to ensure a media plan that is robust and results-driven. A 360 degree approach, with new and emerging platforms and traditional media, ensures maximum and effective message delivery.Target Audience AnalysisUsing the most up-to-date industry research tools our team mines the data to thoroughly understand media consumption habits and demographic profiles.Target Market Review and Deep Media ScanThe importance of this step is not in what media choices are available, but which ones make sense. Television, print, radio, out-of-home? Online display, engagement, social media? What is your message? What is your goal?Extensive Post-AnalysisThis critical and often overlooked step guarantees audience delivery and campaign effectiveness. As important as the media placement is its management.IT'S NOT WHAT WE DO, BUT HOW WE DO ITOur negotiating skills and ability to stretch media dollars are the cornerstones of our business model. Our team's experience in media research and sales means we know what's really possible, what to ask for, and how to read between the lines. The MW360 approach ensures unrelenting customer service and competency.We also believe that the creative department is not the only part of the agency that should be coming up with breakthrough ideas – especially in today's cluttered marketplace.It's this commitment to the bottom line and attention to detail that deliver a return on media investment that, for our clients, has been as high as 150%.