Analytic Consultant specializing in Category Management and Consumer Insights. I'm a CPG Professional with 20+ years of hands-on experience. My specialty is helping companies understand and maximize data from multiple sources as well as show them how it can be used to effectively monitor their business, go to market, and grow sales. Highly proficient with IRI, Nielsen, Retailer POS, RSi, Market Track, Supplier Net, MicroStrategy, Panel Data and others.