The 10 in 10 Diet is a total system that makes it easy to stop eating meat and cook healthy food conveniently while keeping your grocery bill under $150 a month per person, and reducing our contribution to climate change – with a goal in mind of 10% reduction of CO2 in 2010. It's a way to fast track to a simpler, more peaceful life. It's totally possible to really enjoy food while eating more like the majority of people in the world.