Cathy Sowden's Colleagues at Brave New World
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Brave New World
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Brave is proud to be consistently ranked as one of Australia' s most successful independent communications agenciesWHAT KEEPS MARKETERS AWAKE AT NIGHT.John Stratton, President Verizon Enterprise summed it up extremely well when he said:"Clients are in trouble. They are looking to you to save them. The ad inventory that has been sold for the last 50 years no longer works, and marketers have started to figure that out. In the process, your clients will fire, hire, fire, and hire agency after agency ... seeking someone, anyone – who can help them perhaps on where to go next."WHAT GET US UP IN THE MORNING?Meeting this challenge head on. To do this means having the expertise - across a truly complete range of disciplines - to help clients use ever-shrinking funds to navigate through an increasingly complex and ever-changing mediascape. Our philosophy - be in love with the questions and the answers will follow.TO MAKE A BIG NOISE ON A TIGHT BUDGET, YOU NEED TO BE BRAVE.So when the going gets tough, the tough punch above their weight. At Brave we specialise in using tight budgets to create outstanding results for our clients through our strategic process called ‘Critical Points of Influence'. By looking at every critical point that will affect consumers' buying decisions – from sales force, to shelving, trade incentives to integrated advertising - we put the right creative message in front of the right people, at the right time, in the right environment for the right ROI.