Ethos Custom Brands is the worlds's preiminent designer and maker of the finest guitar straps and leather goods on the market today. Founded in 2010, Ethos is a creative collective of makers, artists and marketers led by Chief Designer and Founder, Chad Little. Chad, a master bespoke bootmaker, has made boots and guitar straps for celebrities from Vince Gill, Garth Brooks, Carrie Underwood, Guy Fieri and many more. Since 2010, Ethos has built a significant online presence and has sold leather products all over the world and is now proud to be sold in stores from Paris, London, Boston, Dallas and many other stores. With a formidable and diverse team, Ethos is now gathering momentum and will continue it's splash on the scene via press releases, behind the scenes stories and videos, great photography and blogs! Welcome to Ethos...where Midwest meets Manhattan!