The management of Media Assets On-line is one of the most difficult problems most companies deal with in a day-to-day work cycle. Capturing, managing and distributing these media files often requires a full time person for a small business and entire department(s) for a large enterprise. The problems are only growing more acute as images and "time based media" like digital video and audio become commonplace communication platforms for companies in every industry. On the horizon is virtual reality and holographic 3D simulations which will require yet another transformation in IT infrastructure, new partnerships and new integration services.