Net Zero Now is a sector based climate initiative.Building upon years of experience of Climate Strategy, Net Zero Now is focused on demystifying the language and processes of climate science. The climate crisis requires organisations of all sizes to play their part. Net Zero Now ensures that SMEs will have accessible and practical guidance to meet their own Net Zero ambitions. The accessibility of the initiative will not compromise the integrity of the scientific reductions ambitions which are mandated - with real terms emissions reductions expected from year 1. Building on years of experience within the hospitality sector, the initative will launch with specific Protocols such as Net Zero Restaurants, Net Zero Pubs and Net Zero Bars.Over the coming months, a range of Protocols within diverse sectors are due to launch. The best time to become Net Zero was 30 years ago;The second best time is Now