Chellie Bowman's Contact Details

Chellie Bowman's Company Details

Southern Growth Studio

Memphis, TN, US • 20 - 49 Employees
Management Consulting

Insight. Innovation. Strategy.Southern Growth Studio is a growth strategy and innovation consultancy. We blend the design-thinking process with deep insights and industry analysis to understand where the market is failing to meet customers' needs. We then leverage the insights to create breakthrough strategies, concepts, products, services, and brands that capitalize on the identified opportunities and our client's assets. Ultimately, we synthesize the ideas and insights into an actionable business plan that gives our clients a competitive advantage in the market. Our clients typically include CEOs of mid-market companies, senior management teams of Fortune 100 companies, and private equity groups who are looking to scale their businesses. Specialties:• Innovation: white space identification, new product and service development, design thinking workshops, product design & prototype, user experience testing• Consumer Insights: ethnographic research, consumer experience, customer segmentation, customer at-risk analysis, trendcasting• Business Analysis: industry and competitor studies, market sizing and validation, scenario modeling and forecasting, risk analysis, pricing optimization, business valuation• Growth Strategy: business plan creation, growth opportunity prioritization, market penetration & expansion, brand strategy & market positioning, sales & channel strategy• Launch: pilot design, test marketing, change management, marketing and sales effectiveness