Cheng Luo's Colleagues at GIANVITO ROSSI
Cheng Luo's Contact Details
GIANVITO ROSSI
Cheng Luo's Company Details
Launched in Spring 2007, Gianvito Rossi immediately established itself as a niche label with a sharp focus on beautiful, high-end footwear. Designed to exalt the woman rather than overbear her, the new, feminine silhouettes were in marked contrast to the heavy, aggressive shoes that dominated at the time. Eschewing vulgarity, Gianvito Rossi shoes were sophisticated and refined and, most importantly, absolutely modern. The label ushered in a return to elegance, to sensuality, and to timeless style tinged with coolness.The new vision struck like lightening and suddenly fashion influences and chic women everywhere became transfixed by the sophisticated designs that sizzled subtly with their sexiness. The brand was lauded by international press and buyers and became an archetype for the new emphasis on feminine shoes on single-soles.Though minimal in their nature, Gianvito Rossi shoes are never simplistic. Every design possesses a precisely drawn twist — whether it is lattice details, cut-away vamps, extended backs — that renders the shoe an object of curiosity and intrigue. The designs are rigorously calibrated. The sharp, graphic quality is balanced with a feminine last; details are labored over, but never excessive; designs are pared-down, but at the same time, they provoke.Born in San Mauro Pascoli, Italy's most famous shoe making district, the brand faithfully adheres to the traditions, craftsmanship and know-how that has been nurtured for generations. While faster and cheaper production continues to proliferate throughout the rest of the world, Gianvito Rossi maintains the time-honored techniques and the specialized savoir-fair of its artisans.The brand is now a major player on the global luxury footwear stage. But despite this success, it remains dedicated to its roots and its niche philosophy.