'Strategy Behind Shopping' Tonik Retail is a sister company to Tonik Associates - who provide exceptional interior spaces to premium hotels, restaurants and commercial spaces. Tonik Retail offers a modern approach to retail consultancy covering Strategy, Analysis, Buying & Merchandising, Marketing and Store Layout. We look at all elements of a retail business to identify potential and missed opportunities and deliver solutions. We know that 21st century retailing needs to utilise the best technology, offer exceptional service and deliver an enjoyable, entertaining, and even unexpected experience. Currently working with Exeter University - The Times University of the year 2012 - 2013.