DINN! is a design and innovation company with a strategic and consultancy attitude: we deliver amazing and winning projects. "We challenge your business goals with genuine ideas achieving step ahead projects and concrete results". We work globally crossing several industries with a main focus in food, financial services, telecoms and leisure. We are based in Milan where performed, creative and interdisciplinary people work with passion and enthusiasm boosting innovation design. The Design Insighting Process© is our methodology to innovation that integrate strategy attitude and creative intuitionism. It includes market and consumer understanding, design excellence and perfectionism, technology capability evaluation, competitive modeling, creative passion and implementation skills.