A Life in a Day is an around-the-clock immersive experience that integrates with your daily routine to deliver a visceral insight into patients' lives. Does your organisation strive to be patient-centric? Do you want to "put the patient first" and demonstrate this commitment to your people, stakeholders and customers?This unique, global simulation measurably increases patient insight, understanding and empathy. Created for:Pharmaceutical companiesHealthcare professionalsPatient advocacy groupsJournalistsPolicy makersThe experience is delivered through a combination of 3 elements:1) Interactive APP2) Live Role Play3) The Kit