Universal Marketing Company (UMC) is the first platform for managing paid content and creating SMART-advertising in instant messengers. Technically, the UMC platform will be implemented on various messenger platforms in the form of BOTs, as well as in the form of the website. UMC has successfully finished private sale and plans to conduct a public token sale in May-June 2018.Flexible settings, built-in analytics, the choice of manual or fully automatic mode, paying for advertising without unnecessary commissions is not the entire list of benefits that each participant of the UMC platform receives.