Subtle difference started off with one of my first design jobs back in late 2018, branding for youth startups part of a startup accelerator / program, since working on creating brands for startups became a focus of my work, the name Subtle Difference quickly stood out. "Similar but different", this not only summed up the work I was doing but It can sum up design in general. Since then subtle difference has been branching out and catering for more than just branding.