The "Incredible Works Here" multimedia marketing campaign features stories about revolutionary ways Seattleites are changing the world. The marketing effort tells the stories of diverse cultural, philanthropic and business strengths in the Seattle region. For instance, aerospace companies are reinventing wing shapes and plane materials to make flying more reliable and ecologically sensitive, retailers are finding new ways to deliver products and raising the level of great customer services, and technology visionaries are using virtual reality to create experiences that will make education and individual experiences remarkable.