Appreciation Engine helps its customers understand exactly who their clients are and what they really want. It monitors and tracks private user data, so it can see all sorts of information public big data cannot provide. It gets customer permission during social sign on to listen to their social activities, enabling it to build a complete customer profiles for its users’ brand. Appreciation Engine tracks private consumer behavior on every social network. It helps businesses improve and transform their customer data into a stream of insights, engagements, and analysis. Appreciation Engine was founded in 2010 and is based in Santa Monica, California.