Public Company which was established to buy and develop rights to iconic entertainment brands. The compnay owned the rights to the name image and likeness of Muhammad Ali and Elvis Presley, managed and developed the Graceland Property, owned companies that produced American Idol and So You Think you Can Dance, provided talent management services for Robin Williams, Billy Crystal, Woody Allen, David and Victoria Beckham, Kate Moss, Andy Murray. The company also had a record label and fashion lines that it supported and developed.