Chris Malone

Director, Insights and Strategy at Quester - Windsor Heights, IA, US

Chris Malone's Contact Details
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Location
Des Moines,Iowa,United States
Company
Quester
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Quester logo, Quester contact details

Quester

Windsor Heights, IA, US • 50 - 99 Employees
Advertising/Marketing/PR

Gone are the days of online quantitative and online qualitative marketing research. Welcome to AI conversation. Everyday conversations are made up of close-ended and open-ended questions. Yet, traditional research methods clearly separate them from each other. That leaves a lot of important detail on the table, detail you really should know to make a difference. Quester Insights & Strategy creates deep conversations that are planned by moderators, conducted by artificial intelligence, and launched to huge samples. Conversations are analyzed by trained researchers who examine nuances and hidden emotions in language that drive behavior. We ask the questions that need to be asked in whatever way it makes sense, seamlessly, within every survey, for every person. That means you get the best of online quantitative and online qualitative marketing research methods in a single study. Quester's clients don't settle for either qualitative or quantitative research. With more than 5 million interviews already conducted, our clients benefit from both. Awards***** 2020 Ogilvy Award from the ARF: Work with Riviana Foods for "This Rice Unites/Este Arroz Ya Nos Unió"2019 Disability:IN Pitch Tank competition - Tim Hoskins2015 Ogilvy Award from The ARF: Work with Samsung for "Best Black Friday Ever."​2015 Volunteer of the Year, Insights Association - Tim Hoskins2014 EXPLOR Award from TMRE 2014 Andrea Joss, Senior Vice President, Research at Quester, named one of 20 researchers you need to know by Survey Magazine2013 Prometheus Award Finalist

Hybrid Quali-Quant Research Online Qualitative Research Mobile Research Benefit Laddering Segmentation Path-to-Purchase Concept Optimization Online Quantitative Research Brand Research Big Qual Challenging Status Quo Brainstorming Artificial Intelligence Moderation B2C Sales Services/Marketing Services Commercial Nonphysical Research Market Research
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Chris Malone currently works for Quester Strategy and Insights.
Chris Malone's role at Quester Strategy and Insights is Director, Insights and Strategy.
Chris Malone's email address is ***@quester.com. To view Chris Malone's full email address, please signup to ConnectPlex.
Chris Malone works in the Market Research industry.
Chris Malone's colleagues at Quester are Andrea Joss, Laura Johnson, Brian Pins, Peter Fecteau, Punita Hanspal, Krista Maeder, Luuk Dekkers and others.
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