Chris Powell's Colleagues at Leeds-List.com
Chris Powell's Contact Details
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Leeds, England, United Kingdom
Leeds-List.com
Chris Powell's Company Details
Contemporary media is poor at engaging readers & selling stuff - and we set out to change that.Typically, online media brands put monetising over the user experience. As a result, users get frustrated and lose trust. And they don't engage with paid messages.Our agency works with fantastic brands like LNER, First Bus, CityFibre, Sky and D&D London to create campaigns that readers actually want to read. That they actually take action and buy from.What did we do?* We changed what we mean by engagement* We don't get hung up on vanity metrics* We make intelligent inferences of intention Does it work?* Time-on-page: 02:26 (Industry average 00:52)* Click-through: 32% CTR (Industry average 3.17%)* Conversion to purchase: 17% (On-site average 4%)