Fusion Brand Athletics is Where Fitness and Pop Culture meet. We are the World's leading officially licensed athletic apparel company. Fusion Brand is a lifestyle brand that takes the world of fitness, and fuses that with pop culture. We operate two distinct brands; Fusion Surf Gear that manufactures and markets technical apparel for the water sports/ surf category.Fusion Fight Gear that manufactures and markets technical apparel for the martial arts/ Brazilian Jiu-Jitsu category. We are a global leader and innovator in this rapidly growing fitness/ activewear market. Our mission is to enhance the training experience of fitness enthusiasts by creating fun, officially licensed gear that allows them to express themselves and to "unleash their inner geek".