Christina Allen's Contact Details

Christina Allen's Company Details

Cure Hydration

New York, NY, US • 10 - 19 Employees
Food Processing

We exist to empower you to live a better and healthier life with clean and effective products. Cure is a VC-backed functional beverage brand based in New York City. It all started with hydration: Our Hydrating Electrolyte Mix is based on the gold standard of rehydration. Known as Oral Rehydration Solution, it's a perfectly balanced formula developed by the World Health Organization that can hydrate as effectively as an IV drip. One pack of Cure has 4x the electrolytes of a sports drink but no added sugar or other junk. Made with coconut water and pink Himalayan salt, Cure is designed to help you recover adequately from everyday life: exercise, travel, late nights or illness.Cure also offers a line of Energizing Drink mixes made with our essential electrolyte mix and natural caffeine.Our investors include Lerer Hippeau, M3 Ventures (now Beliade), Silas Capital, Litani Ventures, Carly Strife (Founder of BarkBox), Kathleen King (Founder of Tate's Cookies), Philip Krim (CEO at Casper), Nick Green (CEO at Thrive Market), Nas, Andy Roddick and more. We're also backed by a Medical Advisory Board which includes Dr. Roshini Raj, Dr. Dana Cohen, and Brooke Alpert.Our product is available online on our website (curehydration.com), Amazon, Thrive Market, and in over 6500 stores including CVS, GNC, Whole Foods, Gelsons, Erewhon, CIBO Market and more.Cure is a WBENC certified woman-owned business and for every purchase, we donate a serving of Cure to someone in need.