With over 35 years of operating brands & businesses in the GCC, Al Boom Marine is one of the longest continual retail businesses in the MENA region. We have been very successful in continually staying aware of the market developments, changes and requirements and, as a result, we are today a fully diversified entity that operates across the physical retail store channel, a fully-fledged distributor of diversified products and categories and a successful e-tailer with online presence across the GCC markets.Our portfolio's products and categories cover Apparel, Footwear & Accessories (AFA), Tech related products, Optical, Eyewear, Cycling & Watersports items. And our retail network includes our multi-brand concepts; Beyond The Beach, Ocean and Beyond the Street, and the concept stores of Oakley, Rip Curl, Tommy Bahama, Seafolly and New Era.We have a solid, proven record as a capable builder and delivery mechanism for brands and products in the region. As a result, ABM is the #1 provider of lifestyle products in the MENA region!