Zarty rewards users with points directly redeemable for gift cards in exchange for taking product tests on purchased products. The consumer engages with a vibrant and gamified experience that makes Product Testing easy and fun. Unlike consumer loyalty programs, Zarty users feel valued and connect with brands & retailers that are genuinely interested in their voice.Zarty closes the gap between companies and consumers by giving them a unique way to connect that is mutually beneficial. Brands & retailers receive valuable information to better understand their products and consumers and users are compensated for their time and effort and also feel like their feedback will improve the products they use.