Winback is a Cloud based Tool to design effective customer retention strategies.Customers are a heterogeneous tribe and while serving them, often for various reasons companies fall short of their expectations. Now these customers are acquired after spending lot of efforts and capital. It is only logical that a company should put their best foot forward to retain them. This is where we help, winback is a cloud based software that crunches your customer data and helps understand fragility and potential of customer having bad experience with the company.It helps in designing focused retention strategies which will result not only in better cost and resource optimization but also better retention or higher number of customers returning to your business.