Consumer Research & Insights | Principal Consultant at Key Insights Research - , , United States
KeyInsights is a marketing research agency providing support to companies looking to outsource some of their marketing research needs. With the primary goal of helping businesses gain consumer insights to meet their business objectives, KIR manages projects from conception through results implementation. KIR customizes research, drawing from a wide array of methodological tools and various research partners.Services: - Project Planning, Design & Management - Special Data Mining & Analyses - Presentation & Report GenerationRecent client projects have included: - Concept & New Product Innovation Testing - New Business Development Research - Idea Screening and Flavor Sorts - Benefit Evaluation - Cross Category Research Summaries - Insight Mining Across Multiple Research Initiatives - Omnibus Question Writing and Data Analysis