Our mission at 2BU is to provide every guest an experience that enriches their well being. We commit to be artistic leaders in beauty, health and wellness and responsible leaders in our community and the environment. Our mission at AVEDA is to care for the world we live in from the products we make to the ways in which we give back to society. At AVEDA, we strive to set an example for environmental leadership - not just in the world of beauty, but around the world.