First, let's lay out the basics. What is hospitality? And what does trendy mean?Hospitality – the friendly and generous reception and entertainment of guests, visitors, or strangersTrendy – up to date in style or influenceSo how did Trendy Hospitality come about? Well, I have been in several of the Facebook vacation rental owner's groups for quite a while. I see lots of folks (maybe even you) asking questions about websites, social media, reviews, digital marketing, etc. Wouldn't this be much easier if I could teach other owners how to be successful with their own digital marketing strategy? Of course! So, here we are.The Key to Vacation Rental SuccessWhat IS the KEY to vacation rental success? I have given this a lot of thought and here is my conclusion.The key to today's vacation rental success is to provide a better guest experience by combining old-fashioned hospitality and trendy technology. ~ Connie JohnstonAnd so, Trendy Hospitality was born.