Cordell James's Colleagues at TBT: The Basketball Tournament
Cordell James's Contact Details
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Florence, Kentucky, United States
TBT: The Basketball Tournament
Cordell James's Company Details
The Basketball Tournament (TBT) is a 64-team, single elimination event for $1 million that airs on ESPN each summer. 2022 will mark its ninth year. TBT has experienced exponential growth in recent years, thanks in large part to multi-year extensions with longtime partners ESPN, Puma, and Zelle. In 2020, TBT was notably the first indoor sporting event to play in the United States during the COVID-19 pandemic after successfully devising a rigorous health & safety protocol.The company has also become known as a trendsetter in basketball circles. In 2020, the NBA adopted TBT's Elam Ending for its All-Star Game, which drew rave reviews from players, fans and media members alike. In 2018, TBT's bracket celebration was adopted by the NCAA, which features it prominently across all of its championships.www.thetournament.comTwitter: @TheTournament #thetournamentFacebook: facebook.com/thetournamentInstagram: @the.tournament