The Red Coalition is a group of like-minded people from all walks of life, shapes, colors and sizes; fighting for one common goal, which is to eliminate the practise of racial profiling and systemic racism within Canada; while raising clarity and awareness to the mental health issues and public health problems it is causing amongst it's citizens. The "act" of practising racial profiling against innocent victims by Canada's police forces do not stop at the victim, but actually touches those close to them equally.