It all began in 2018 when girlfriends—"Wives" as they like to refer to themselves—teamed up on a regional project at Caribbean Travel Marketplace (the largest travel and tourism conference in the region).This successful partnership proved that their individual strengths could create the synergistic foundation for a powerhouse team.Fast forward two years, and they made a decision to pool their resources, align their strengths, and invite brands to be the beneficiaries of the magic when purpose meets drive. Add so Elle Creative Ltd. was born.