Craig McConnell's Contact Details

Craig McConnell's Company Details

Brand Energy Corporate Communications

, , • 2 Employees
Marketing & Advertising

Energise Your Employee Value Proposition (EVP). Through employee-based research we unlock workplace potential and build higher performing organisations by attracting, engaging and retaining the best people. Brand Energy is a consultancy that specialises in the development of Employment Value Propositions (EVPs) and their communication as Employment Brands. Our vision is to be the most sought-after research based EVP consultancy on Australia's east coast. We seek to partner with visionary organisations and business leaders who are people-focussed. Our proven approach brings together two key ingredients – brand research and brand design. Research, both qualitative and quantitative is essential to promoting an authentic employee value proposition (EVP). The end result is a better fit both for the employee and your organisation with real benefits to the bottom line; improving engagement, retention and loyalty of staff. While research uncovers the essence of your EVP and importantly what differentiates it from your competitors, the next step is bringing it to life with brand design. We take what we have learned from your people, customers, investors, stakeholders and the wider public and design a platform of creative tools that combine to create an ownable employment ‘story' unique to your organisation. So from understanding your EVP, to creating your employer brand 'look and feel', Brand Energy will deliver an end-to-end solution in a timely and cost effective way.