Craig Pethybridge's Colleagues at Breinchild
Craig Pethybridge's Contact Details
Auckland,Auckland,New Zealand
Breinchild
Craig Pethybridge's Company Details
Breinchild is a company borne from the failures and frustrations of innovators across the globe. Great innovation harnesses the combined power and potential of left (analytical) and right (creative) sides of the brain. But anyone who has been on the innovation journey knows that people tend to lean one way or the other and firing up a fruitful synergy is far from easy.That's why we've built a team of product developers, researchers and creatives, committed to helping the world thrive through innovation. We're delivering solutions that blend robust methodologies with playful experiences to enable organisations to innovate with greater success. Inherent in the name Breinchild is the optimistic naivete of a child. Children don't believe in the impossible, or accepted norms (like spelling) that serve to confine the way we see the world; they just see magic and possibilities. We can all learn a lot from the way children see things.