Craig Schafer's Contact Details

Craig Schafer's Company Details

Personal Finance for Real People

Kapaa, Hawaii, United States • 3 Employees
Financial Services

We develop financial education content for the financial services industry.Available Now: Personal Finance for Real People is a web based financial resource widget accessible on a computer or mobile device with answers to everyday money questions and financial information on the go, 24/7.Personal Finance for Real People was created with three goals in mind:• Address the unique issues of financial service center, credit union and community bank clients.• Create an easy to use financial resource in a convenient format.• Reach working-class families where they obtain financial services.PFRP covers not only basics such as budgeting and saving, but also offers information on issues this customer segment may frequently encounter, such as: how to be a responsible borrower, how to pay off debt, how to handle small claims court, where to find state and government assistance, creating a personal small business, how to pay for a college education, how to prepare for emergencies, the financial impact of family members in prison or jail, and many other on-topic issues.The project was developed using a bottom up approach. We made no assumptions about what our targeted user needed. Rather the focus was on creating a financial education resource based on what they said was most important to them. Our target market is fee-based financial service centers such as check cashers and small dollar lenders, credit unions and community development banks. PFRP is designed to be a low cost way to offer financial resources free to their customers. PFRP is also an affordable solution for small to medium size employers who wish to offer a workplace financial wellness program. In Development:Personal Finance for Real People book. Available Fall 2018.Self-Help for Your Part-Time Business. Blogs, Widget and Book. Available Winter 2020.