For the bulk of companies, sponsorship dollars – which can add up quickly – are a write-off. With little ROI, they essentially fall into the category of feel-good gifts that help out organizations and events that need it. But it doesn't have to be that way. Shouldn't be that way. Every sponsorship dollar you spend should bring back new relationships, new networks and, most importantly, new business. Let us show you how to do it.Craig Turner, president of Momentum Public Affairs and founder of Momentum – the Business Growth Agency, spent eight years at the chamber of commerce in Western New York, and now runs three not-for-profit organizations. He's spent a great deal of time hunting for sponsorship dollars. For our clients, Craig offers a look under the hood on how sponsorships are sold, and what you should be getting in exchange for your contributions.