Gentletude is a neologism composed of the words "gentilezza" (gentleness/kindness) and "attitudine" (attitude). It pursues the aims for a better world without violence, arrogance and rudeness.A world where caring and paying attention to others, common sense and balanced competitivity are the most important things.The production provided by the association was completely free, based on the Commons Creative Criteria. Gentletude in Italy is a non-profit organization (NPO), in Switzerland and Malta a non-profit association.