The Viewfinder Marketing Consultancy was founded by advertising and branding veteran Cynthia Lau. Cynthia was creative director in renowned international advertising agencies before she left and joined the Independent Commission Against Corruption as Chief Education & Mass Communication Officer. She was the key writer and strategic thinker on branding and advertising behind the 2006 Chief Executive Election Campaign for Mr Donald Tsang, and the crisis management plus rebranding campaign arising from the cable car accident for Ngong Ping 360 in 2007. Company motto: WHERE THERE IS A VIEW, THERE IS A WAY.