Dafne Afazani's Contact Details

Dafne Afazani's Company Details

Sawubona

Sandton, Gauteng, South Africa • 8 Employees
Information Technology & Services

In order to remain competitive, businesses need to know their existing customers better and understand potential customers when they have not interacted with their business before. To do this, businesses need to be able to harness and access the informative power of a variety of data points.At its core, Sawubona is a consumer data insights company. We provide static and dynamic data which enables a personal view and understanding of each individual within our database. This allows us to turn information into insights. These insights assist businesses within the Sawubona ecosystem to use consumer data to optimise their marketing, internal resources and business processes. The Sawubona ecosystem is a living network of evolving data that nourishes its various data sets and increases the richness of customer insights for all partners involved.Sawubona has three unique enablers, the first is its Super Database of asset-owning South Africans. The second lies in its team of predictive analysts who generate unique consumer insights by mining client datasets in conjunction with Sawubona's insights and proprietary data. The third is our ability to collaborate and tap into a unique community of data partners. Through this network we can build bespoke solutions for our members and enhance their consumer frameworks.