The Shopper Technology Institute (STI) is the only trade organization for marketing, merchandising and technology executives focused on technologies and solutions that engage shoppers and analyze their behavior. Leading-edge retailers and manufacturers are using advanced analytics to segment shoppers. They are taking CRM to a new level with enhanced behavioral targeting. They are harnessing the power of shopper media for a new generation of customers. Instant communications, new and emerging in-store and integrated technologies, and changing retail-supplier relationships are reshaping the industry from top to bottom in all trade channels. In addition to publishing a bi-weekly newsletter, Shopper Tech, STI produces and hosts the annual LEAD Marketing Conference, a collaborative event for retailers and manufacturers covering all areas of Loyalty, Engagement, Analytics and Digital applications. The third annual conference will be held on September 19-21, 2011 at the Crowne Plaza Chicago O'Hare Hotel and Conference Center.