Dan Drath

Principal at Colloquial Insights - San Francisco, California, United States

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Location
San Francisco,California,United States
Company
Colloquial Insights
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Colloquial Insights

San Francisco, California, United States • 3 Employees
Market Research

We're a full-service qualitative research boutique specializing in creating deep, engaging, authentic consumer interactions to uncover richer, more actionable insights. We're experts in ethnographic and in-context qualitative research. We forge deep understandings of our clients' businesses, objectives, and language, to design smarter research programs and collaborate as closer partners. Our exceptional moderating drives higher-quality consumer conversations and real rapport, to explore lifestyles and behaviors in the most authentic terms. Colloquial applies our research expertise to answer a myriad of client questions and research objectives. We're particularly versed in: - Consumer profiling - Brand equity and health - Innovation and white space exploration - Positioning exploration and optimization - Advertising development and messaging research - Retail experience and shopping insights

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