Dan King's Contact Details

Dan King's Company Details

SuperATV

Madison, IN, US • 250 - 499 Employees
Sports Clubs/Sports Entertainment

SuperATV started with a passion for off-roading that's probably a lot like yours. Our first product, a 2" Polaris Sportsman EZ Install lift kit, came as a result of our founder Harold Hunt's love of creek riding. The success of the lift kit, based on his own design, led Harold to set up shop in his own garage, which also served as the warehouse and shipping center. The intent was to fill a small need for off-road enthusiasts which was the same need he had for better Sportsman parts. He was delighted and surprised when it turned out the need was much, much greater than he realized, and it was growing every day. As the industry exploded and demand grew, so did SuperATV. It wasn't just about 2″ Sportsman lifts anymore, it was about improving every part possible on every machine available. As the ideas multiplied and demand from avid riders grew, our product line expanded to include a full range of aftermarket parts, from axles to long travel kits.We soon outgrew that humble garage, and we haven't stopped growing since. We may be bigger, but we haven't changed why we're here: to offer enthusiasts, racers and the people who get things done, the best aftermarket ATV and UTV parts and accessories at the best prices. We're still family-owned, and family-run. Now, we're fortunate enough to have a growing SuperATV family whom all share our love for riding and the great outdoors, and a drive to add that "one more thing" to make our machines run and perform better. We're known to load up our trailers on Thursday night in anticipation of the weekend. Come Friday afternoon, we're ready to hit the road, so we can join up with family and friends and hit the off-road. To us, riding isn't a hobby. It's a part of who we are.Check out our website for more information, superatv.com.