The term cosmetic dentist is a generic term used by over 2,000 dentists nationwide that perform some form of cosmetic dentistry whether it be: porcelain veneers, dental bonding, crowns, mercury filling removal, in office Zoom teeth whitening or Invisalign.Smile Stylist at House of Fraser are also cosmetic dentists because they do perform these image enhancing procedures, however, the term "Smile Stylist" is more appropriate because no two smiles are the same, every smile is custom designed for the individual.