Dana MBA's Colleagues at NPREX
Dana MBA's Contact Details
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NPREX
Dana MBA's Company Details
NPREX is the pioneering, patent-pending marketplace for direct licensing in music performing rights. The first exchange of its kind in the music industry, NPREX enables systematic, direct licensing transactions between music publishers and music labels on the one hand and music broadcasters and digital streaming services on the other. Designed and built by music industry insiders specifically for the music licensing industry with its best interests at heart, NPREX resolves the central questions that have confounded the music industry for decades - namely, the problem of how to value a music license and the problem of how to enable the many rights holders and the many music broadcasters to coordinate directly and efficiently. NPREX also resolves the fractional licensing problem, as identified by the US Department of Justice, in a simple, seamless fashion. NPREX does all of this across both traditional and new media licensing sources, including the so-called general licensing sources, such as bars, restaurants, music venues and the like. The centerpiece of NPREX is a proprietary equilibrium pricing model derived by the NPREX founder from first principles of economics that helps each side of a transaction reach a reasonable price for a direct license. The future of the troubled performing rights industry is not its past. The future is NPREX.